The Art of Denim

The Italian tour of fashion & visual art.

LIVE ART INSIDE MCARTHURGLEN

To celebrate Denim, the most famous tissue of the history of fashion, McArthurGlen, European leader of outlet retailing, presented the project “The Art of Denim”, an international campaign developed in Italy by FARGO, which brought the talent and art of Riccardo Guasco, Pietro Nicolaucich, No Curves and Agnes-Cécile in McArthurGlen’s Centres.

CLIENT

McArthurGlen Group.

OUR TASK

Concept, Digital PR, Campaign Activation and Management
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